Tag Archive for: at work

How To Make Millennials Work

The need for industries and brands to stay relevant to the next generation has always been important, but today it matters more than ever.

Why Evolutionary Change Is No Longer Enough

“The electric light did not come from the continuous improvement of candles.” There came a point where incremental innovation was no longer going to cut it.

What Is Your Appetite For Failure?

We live in a culture that is obsessed with success. I can hardly think of an event where a leader took to the stage and celebrated a mistake or failure.

3 Keys to Identifying Friction in Business

Nothing turns a customer off more than friction. In fact, nothing turns an employee off more than friction. So here are 3 key questions to help you find it.

3 Keys To A Culture Of Boldness

Here are 3 ways you can create a culture of boldness that will encourage the creativity and innovation you are aiming for in business.

How To Teach An Old Dog New Tricks

‘You can’t teach an old dog new tricks.’ The saying has been repeated through the decades declaring the impossibility to retrain someone set in their ways.

How Looking Beyond Profits Will Make You More Profitable

While any for-profit entity exists to make a profit, Martin Wolf suggests, “If a business substitutes making money for purpose, it will fail at both.”

Why A Social License Is The Key to Millennial Marketing

The growing demand for ethical integrity has corresponded with the growth in both age and prevalence of the Millennial demographic.

Are You Paving The Cattle Track?

When looking to adapt or innovate, don’t go over the same paths without considering whether a fundamental reform is required.

Greater Female Labour Force Participation Than Ever Before

The rate of females in the labour force has increased from 69% in 2012 to 71% which sees the participation gap between men and women at it’s lowest so far.

How to Focus Your Peripheral Vision

The most disruptive threats that you and your business will face will come from the periphery. The key is to strengthen your peripheral vision in business.

5 Signs You’ve Become a Victim of Your Own Success

Despite the rampant success of the iPhone, there are strong indications that this very success is becoming a trap to which Apple is falling prey.

How To Engage The Millennial Market

The most important principle I can offer you here when marketing to Millennials is this: market through Millennials not to them.