Tag Archive for: michael mcqueen

Leaders, Here’s How to Beat the Conformity Compulsion

We all have a conformity compulsion. If we sense that the herd is going in a particular direction, we instinctively fear being left out.

Forget What Your Customer Thinks… How do They *Feel*?

It’s good practice for organisations to worry less about what their customers think, and pay much closer attention to how they feel.

Hybrid Work is Here: So What’s the Outcome?

The return to workplaces has been a struggle for many leaders as employees are now making remote work a high priority.

How to Get the Stubborn to Budge

When someone is stubborn, our instinct is to bombard them with evidence. The better approach to persuasion is to start small.

Why Some Ideas are Insane Before They Are Innovative

Most new ideas follow a predictable journey from being unthinkable, to radical, to acceptable and sensible, and then finally to popular or normal.

Saving Face is a Necessary Art – Even When the Face Isn’t Yours

We all have the impulse to save face, and many of us get defensive, aggressive or withdrawn when that impulse is challenged, writes Michael McQueen.

Debunking the Myth of ‘Mind Over Matter’

We all like to believe we are rational agents who aren’t controlled by our physical world. But research is proving this to be far from the truth.

The Metaverse Has Arrived – Here are 4 Places It Will Take Us

We are already seeing the metaverse transform things. From work to play, this immersive version of the internet is engaging users in every sphere of life.

Why Repetition is a Powerful Tool for Marketers, Teachers and Leaders

We should beware dodgy marketing ploys that gain traction via simple repetition, writes Michael McQueen. But repetition is a powerful tool for good, too.

Stories Sell… Here is Why

Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate.

Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy

First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability to offer it than ever before.

You Are What You Remember… but You’re Probably Remembering It Wrong

A well as being incomplete, our memories are generally unstable. Far from being the same each time we access them, our memories change over time.

5 Ways to Change a Mind… According to Reddit

What does it take to change a mind? This question has garnered much attention in recent years, as politics becomes more polarised and opinions more opposed.

Why Culture Could Be Your Company’s Make or Break

The COVID pandemic has seen an uptick in the number of employees quitting jobs. To keep workers interested, businesses are having to change tactics.

Hiring Gen Z? Here’s What You Need to Know

In a decade, Gen Z will make up nearly a third of the working population. They are a workforce that cannot be ignored, writes Michael McQueen.

Why Sustainability is a ‘Package’ Deal in Business

Businesses are uncovering innovative ways of packaging to solve the problems facing our environment, and in doing so they are attracting customers.

The Future of Flying Cars is Here

In years past, flying cars were the stuff of fantasy. But developments of the last decade are seeing them edge closer to reality, writes Michael McQueen.

3 Key Powers of 3D Printing

While 3D printing has been a fringe technology for decades, the numbers give some indication of how quickly it is moving towards the mainstream.