Tag Archive for: business

Why Do We Hang On To Toxic Leaders?

The attitude that any leader, despite their behaviour, is integral and indispensible to the organisation, is a myth, writes Stephen McAlpine.

The Future of Commerce is Cause-Driven

There’s not only intrinsic value in being a trustworthy, integrous and ‘good’ organization, there are compelling commercial reasons too.

Forget David Vs Goliath: Meet Today’s Empowered Customer

Recent years have seen the balance of power shift rapidly away from organisations and to the individual, writes Michael McQueen.

How to Combat Groupthink in Your Teams

The corporate world is very prone to groupthink. To expand your potential for innovation, you need to take your blinkers off.

The Key to the Customer Experience? Kill Confusion

There is no faster way to kill the customer experience than with overcomplication and confusion, writes Michael McQueen.

Build It and They Will Come – Inspiration for Showing up With Your Message

Show up. Share your story. Share your message. Do that really uncomfortable thing that your soul is urging your to do.

Struggling to Sell Ideas? Try Being Uglier, Dumber and More Doubtful

Advertising campaigns attempting that use self-deprecating humour are successful in today’s cultural climate.

What Business are you Really In?

In order to stay the course and remain customer-focussed, organisations must be very clear on their purpose for existence.

Want a Competitive Advantage? Out-Care the Competition!

In the business world, few things set an individual or organisation apart more than sincere, unhurried and attentive care.

Forget What Your Customer Thinks… How do They *Feel*?

It’s good practice for organisations to worry less about what their customers think, and pay much closer attention to how they feel.

Why Some Ideas are Insane Before They Are Innovative

Most new ideas follow a predictable journey from being unthinkable, to radical, to acceptable and sensible, and then finally to popular or normal.

Stories Sell… Here is Why

Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate.

Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy

First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability to offer it than ever before.

Why Culture Could Be Your Company’s Make or Break

The COVID pandemic has seen an uptick in the number of employees quitting jobs. To keep workers interested, businesses are having to change tactics.

Why Sustainability is a ‘Package’ Deal in Business

Businesses are uncovering innovative ways of packaging to solve the problems facing our environment, and in doing so they are attracting customers.

3 Key Powers of 3D Printing

While 3D printing has been a fringe technology for decades, the numbers give some indication of how quickly it is moving towards the mainstream.

Managers, Business People: Are You Asking the Right Questions?

Instead of bolstering our arguments, ideas or products with facts, stats and data, often the best move is to ask a good question, writes Michael McQueen.

Business Advice: Is Your Last Impression As Good As Your First?

Removing friction and pain points for customers should be at the top of the list of a business’s priorities.