Tag Archive for: business

Forget What Your Customer Thinks… How do They *Feel*?

It’s good practice for organisations to worry less about what their customers think, and pay much closer attention to how they feel.

Why Some Ideas are Insane Before They Are Innovative

Most new ideas follow a predictable journey from being unthinkable, to radical, to acceptable and sensible, and then finally to popular or normal.

Stories Sell… Here is Why

Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate.

Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy

First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability to offer it than ever before.

Why Culture Could Be Your Company’s Make or Break

The COVID pandemic has seen an uptick in the number of employees quitting jobs. To keep workers interested, businesses are having to change tactics.

Why Sustainability is a ‘Package’ Deal in Business

Businesses are uncovering innovative ways of packaging to solve the problems facing our environment, and in doing so they are attracting customers.

3 Key Powers of 3D Printing

While 3D printing has been a fringe technology for decades, the numbers give some indication of how quickly it is moving towards the mainstream.

Managers, Business People: Are You Asking the Right Questions?

Instead of bolstering our arguments, ideas or products with facts, stats and data, often the best move is to ask a good question, writes Michael McQueen.

Business Advice: Is Your Last Impression As Good As Your First?

Removing friction and pain points for customers should be at the top of the list of a business’s priorities.

Why Your Business Can’t Afford to Keep Secrets

Times have changed. Consumers today expect openness, and brands that hold onto secrecy do not remain unscrutinised for long.

The History and Future of Leadership: How Times Have Changed

Old models of leadership have become less relevant as times have changed. Leadership has moved away from hierarchy and hereditary, writes McCrindle.

New Company Turns Meeting Fatigue Into Charitable Donations

Finding a sustainable fundraising model is tough, but vital, and new-to-the-market meetmagic’s concept is helping companies and charities.

Why Trusted Brands Outlast Their Competition

Trust consistently emerges as the common denominator between the world’s longest lasting companies, keeping them afloat through every new fad and trend.

The Future of Shopping Centres in a Digital World

Retailers must ask themselves, ‘What is it about the experience of going into a store that is unique, and which people can’t get by shopping online?’.

The Perks of Paranoia: Why Fear Might Be Your Best Business Resource

Despite its faults, Facebook’s recent big rebrand is consistent with the quality that has kept the company thriving from its beginning.

Gen Z, Trust & Tiktok: Why Time Is Up for Corporate Spin

A neuroscientist has spent years studying what builds trust between individuals. His findings are remarkable and yet surprisingly simple.

What Is Your Business’s Silent Pulse? These 5 Questions Will Tell You…

Gauging the health of a business is best done by measuring its relevance, and this means looking at markers we might otherwise ignore.

Business Owner, Which of These 3 ‘R’s Is Preventing Your Progress?

Almost every business wants to be known for being innovative, not all have the mindset that will get them there. Here are 3 common roadblocks to innovation.