Tag Archive for: gen alpha

What is a Zalpha?

A Zalpha is a term used to describe those born on the cusp of these two generations – Generation Z and Generation Alpha.

Generation Alpha’s Economic Footprint

In 2029, when Gen Alpha enters adulthood, their collective economic footprint is projected to surge past US$5.46 trillion.

Raising Generation Alpha: Insights From Gen Alpha Parents

In an era defined by digital connectivity, a new generation is emerging, and with it, a set of distinctive challenges for parents.

Understanding Generation Alpha

Within 4 years, Generation Alpha will outnumber the Baby Boomers, and many of them will live to see the 22nd Century.